Salesforce in partnership with Campaign Asia

Lead Generation
Brand Awareness

Position Salesforce as a champion of workplace equality and diversity

    • Salesforce is known for its commitment to diversity and equality in the workplace. The company wanted to highlight their role in the region as trend-setters in the field of inclusion and diversity through meaningful engagements with other industry leaders in Asia.
    • A roundtable and video interview series that would position Salesforce as a champion of diversity in the workplace.
    • Content Lab worked with the client on the content, panellist recruitment and venue sourcing for the roundtable, which was held at Women Leading Change 2019.
    • The team also crafted a video series comprising interviews with leaders from Salesforce and the industry.