InMobi in partnership with Campaign Asia

Thought Leadership
Lead Generation

Connect InMobi with programmatic leaders in Southeast Asia

    • InMobi wanted to connect the dots in the programmatic advertising ecosystem by reaching brands and agencies, involving them in a discussion on the future of programmatic in Southeast Asia.
    • A three-month integrated campaign to drive the attention of media decision makers towards their brand.
    • The campaign included the promotion of InMobi’s Mobile Marketing Handbook through a bespoke marketing campaign.
    • Content Lab also worked with the client on a webinar that would speak to SEA audiences. The scope of work included content creation, speaker recruitment, platform management and audience acquisition.