We Know Your Audience

What we do

We capture who you are and deliver it to who you need

Content Lab is the branded content unit of Haymarket Media Asia. We pull together our team of expert editors, marketers, designers, digital, data and event specialists to elevate your brand messaging and connect you with your target audience. Sitting between the commercial and editorial sides of the business, our team works with you to help you reach your customers efficiently and effectively – with a measurable return on investment.

See our work

We get you results with specific KPIs against every campaign

Thought Leadership

We help you prove your authority by positioning you as an industry expert.

Lead Generation

We custom-build online and offline solutions to deliver you the right connections and cultivate key partnerships for your business.

Brand Awareness

We fine-tune your brand messaging to resonate with your target audience, delivering a powerful message that turns their heads.

Our brands

Our readers trust us so they’ll trust you too

In the last two decades, Haymarket Media Asia has amassed a robust audience base comprising the region’s top movers and shakers.

Campaign Asia is a leading business media brand serving the marketing, advertising and media communities.



Monthly Users


Annual premium event attendees

* monthly figures (2019)

Now in its third decade, AsianInvestor intelligently connects the region’s asset management community with the most influential asset owners in the world.



Monthly Users


Monthly New Visitors

* monthly figures (2019)

For almost 25 years, FinanceAsia has delivered market defining breaking news and financial analysis to thousands of the most influential capital markets specialists.



Monthly Users


Monthly new visitors

* monthly figures (2019)

CorporateTreasurer serves Asia’s treasurers and chief financial officers with strategic advice and practical insight.



Monthly Users


Monthly New Visitors

* monthly figures (2019)


We let our clients do the talking

“It’s been a pleasure working with the Campaign Asia Content Lab team. The team took the time to understand our objectives and worked hard to co-create impactful content partnership to reach our target audience. Their knowledge and expertise is one of the best in the business.”

“Always love working with Content Lab. They’ve been helping us to deliver the best content to the industry.”

“It was a delight to work with Campaign Asia’s Content Lab team, they were among the most organized partners we’ve had the pleasure of working with. They helped us overachieve our target by 1.5X all while consistently remaining agile, swift, and considerate.”

Meet our team

Multi-talented team
Multi-faceted projects

Our core team collaborates with Haymarket’s marketers, developers, designers and event specialists to deliver compelling content that speaks to our specialised audiences.

Sarah Reynolds
Project management, revenue strategy
Mary Leung
Project management
Charlotte Tsa
Project management
Michelle Leung
Digital marketing

Our partners

We’re happy to call them our partners